Tehnomanija - Magento 2 Transformation for One of Serbia's Leading Electronics Retailers
Client overview
Tehnomanija is one of Serbia’s largest and most recognized retailers specializing in consumer electronics and home appliances. With a wide range of products and thousands of daily visitors, Tehnomanija required a powerful, flexible, and scalable eCommerce platform to support their continued growth.
Challenge
Before partnering with us, Tehnomanija operated on a large-scale proprietary system that lacked the flexibility and customization capabilities modern eCommerce demanded. The system posed limitations in adapting to specific business needs, user experience enhancements, and integrating new technologies.
Key challenges included:
- Inflexible checkout and user account experience
- Limited customization options
- No direct integration with modern payment methods or third-party systems
- Slower performance and complex user navigation
Our Solution
We delivered a comprehensive Magento 2 solution, tailored specifically for Tehnomanija’s complex needs, ensuring scalability, performance, and user-centric design.
Highlights of the Implementation
We delivered a comprehensive Magento 2 solution, tailored specifically for Tehnomanija’s complex needs, ensuring scalability, performance, and user-centric design.
Magento 2 Migration
Successfully migrated the entire platform from a proprietary system to Magento 2, leveraging its open-source flexibility and long-term extensibility.
Custom Theme Development
Designed and implemented a completely custom Magento 2 theme aligned with the newly created visual identity for the brand.
Checkout & Customer Account Customization
Fully customized the checkout flow and user account interface to match Tehnomanija’s business logic and customer expectations.
Multiple Payment Methods
- Integration of credit/debit card payment functionality.
- Implementation of a web credit payment system, allowing customers to complete purchases via online financing — without visiting a bank.
CRM Synchronization
Real-time synchronization of customer and order data with Tehnomanija’s internal CRM system.
Order Export Integration
Developed a robust export module to send order data directly into their business (ERP) software.
Fraud Detection Logic
Created custom fraud-check rules and logic to ensure secure and reliable transactions.
Performance Optimization
Optimized the site architecture and frontend delivery, resulting in a significantly faster website and streamlined navigation for users.
User Experience Focus
Designed with a clear UX focus to improve product discovery, simplify the shopping experience, and boost conversion rates.
Results
- A modern, user-friendly, and responsive online store that aligns with Tehnomanija’s brand and sales strategy.
- Enhanced checkout and user account experience leading to increased customer satisfaction.
- Greater operational efficiency through deep integrations with internal systems.
- Increased conversion rates and reduced bounce rates due to a faster, simpler, and more intuitive website.
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