Magento (Adobe Commerce) websites experts

We Build eCommerce Websites
That Grow Your Business

From custom storefronts to seamless checkout experiences — we design, develop, and optimize online stores that convert.

Selected Showcases

Showcase

Tehnomanija Showcase

Magento 2 Transformation for One of Serbia's Leading Electronics Retailers

Read more
Showcase

Crafter.rs Showcase

Custom Magento 2 Solution for a Modern Tool & Equipment Retailer

Read more
Showcase

APS Aviation Showcase

Magento 2 B2B Solution for Global Aircraft Parts Supplier

Read more
Showcase

Andrejevic Diamonds Showcase

A Custom WooCommerce Solution for Serbia’s Premium Jewelry Brand

Read more

Web Development Services we provide in Fullo

Back-end

Magento 2 Migration

Seamlessly transitions to Magento 2 and unlock advanced performance, scalability, and security. Our experts ensure a smooth migration process with zero data loss and no disruption to your business operations.

Front-end

Custom Theme Development

We design fully responsive, tailor-made themes that reflect your brand identity. Our goal is to create visually compelling storefronts that drive engagement and conversions.

Front-end

User Experience (UX) Focus

We analyze user behavior and design intuitive e-commerce experiences that increase satisfaction and simplify the purchase journey. Every detail is crafted with your customer in mind.

Back-end

CRM Synchronization

By connecting your e-commerce store with your CRM, we help you centralize customer data, automate follow-ups, and create personalized marketing flows. More efficiency, better relationships.

Back-end

Order Export Integration

We automate order export processes to streamline logistics, enhance tracking accuracy, and ensure timely fulfillment. Stay in control from checkout to doorstep.

Back-end

Fraud Detection Logic

Protect your business and customers with advanced fraud detection algorithms. We implement smart systems that identify and block suspicious activity before it becomes a problem.

Back-end

Performance Optimization

We boost your site’s loading speed, clean up the codebase, and optimize server performance — ensuring your store performs flawlessly under traffic peaks. Because every second counts.

Back-end

Checkout & Customer Account Customization

We redesign checkout flows and user accounts to reduce cart abandonment and increase conversion rates. Simple, fast, and secure shopping — every time.

Back-end

Loyalty Program

Reward your returning customers and foster long-term relationships with tailored loyalty programs. Increased retention, stronger brand loyalty.

Back-end

Integration with Business System

We connect your e-commerce platform with ERP, CRM and other business-critical systems. Gain centralized control and real-time data sync across all your operations.

Trusted partners:

Pricing

Initial website building

Magento B2C

Perfect for online retailers looking to scale.

Launch a powerful, user-friendly Magento store tailored for B2C growth — fast, flexible, and conversion-optimized.

Experts included

Starts at: €2,590 *The minimum support period is 24 months.

Initial website building

Magento B2B

Built for complex business needs.

Robust Magento B2B platform with advanced features like custom pricing, bulk ordering, and account management.

Experts included

Starts at: €2,950 *The minimum support period is 24 months.

Initial website building

Magento B2C+B2B

The best of both worlds in one solution.

A unified Magento platform that serves both B2C and B2B customers — seamless, scalable, 
and future-proof.

Experts included

Starts at: €4,990 *The minimum support period is 24 months.

Book a call

... and we’ll find a perfect solution for your online business.

Features overview

Magento B2C

Magento B2B

Magento B2C+B2B

License
Magento Open Source Open Software License (OSL).
Key functions
Online shop Ready-to-go online store with full features such as product collections, product pages, information pages, and blog.
Custom design Custom theme based on your requirements and assumptions of your persona needs.

Included

Included

Included

Test environment Staging version of your shop in which new rules such as discounts or promotions can be tested before going live.
One Page Checkout implementation Best-in-class checkout for better conversion rates, allowing customers to complete their purchases with just one click.

Paid extension required

Paid extension required

Paid extension required

Unlimited products Sell an unlimited number of products and services, without any limit.
Different product types Simple Products: Single items without variations (e.g. a book). Configurable Products: Items with multiple attributes such as color and size (e.g. a sweater). Grouped Products: Sets of multiple items from the same category (e.g. a brush set). Bundled Products: Sets with selectable items (e.g. nail polish and lipstick). Virtual Products: Digital products (e.g. e-books) or services (e.g. a subscription).
Product zoom Provides detailed item views with zoom-on-hover, enhancing visibility of quality and fine details.
Search bar Fast and targeted product search by entering relevant terms to optimize the shopping experience.
Social Media sharing buttons Enable easy sharing of products on social networks.

For B2C only

Product reviews Offer valuable customer feedback and build trust: Reviews and star ratings enable an informed purchase decision and promote satisfaction through authentic user experiences.
Unlimited users of the administration Multiple employee accounts with individually assigned roles, powers, and permissions (create, edit, delete) for efficient store management.
Analyses Access to reports to analyze shop performance to identify targeted optimization potential.

Basic

Basic

Basic

Simple CMS Make content adjustments such as text and image replacement yourself in the admin panel if necessary.
Marketing
Unlimited contacts Any number of customer contacts in the Shop Admin Panel.
Customer segmentation Create classified customer groups to identify target groups more easily.

Basic

Basic

Basic

Cross-selling and up-selling Targeted sales functions to increase the value of the shopping cart: cross-selling shows suitable additional items, up-selling offers higher-quality alternatives, and recommended items optimally complement the product selection.
Marketing automation Automated marketing workflows such as welcome emails or order confirmation emails.
Discount Codes Discount with a fixed value or a percentage, shipping discounts, seasonal discounts.
Volume discounts Offer discounts on larger order quantities to motivate customers to make larger purchases and save costs at the same time.
Payment methods
Payment integration Various payment gateways such as credit cards, Klarna Invoice, PayPal, Stripe, Apple Pay.

Basic

Basic

Basic

Transaction fees payment gateway Transaction fees are costs incurred when processing payments in an online shop. In Magento, they are calculated exclusively and directly by the payment provider per transaction and are usually made up of a fixed amount and a percentage of the transaction amount, e.g. https://stripe.com/pricing

Directly through payment providers

Directly through payment providers

Directly through payment providers

Transaction fees Magento Magento itself does not incur any specific transaction fees because it is an open-source platform. The fees incurred in payment transactions depend solely on the payment gateway providers used.
International
Multi-language Magento offers extensive support for multilingualism, which makes it possible to customize online stores for a global audience. By setting up multiple store views, each language can be configured and managed individually, ensuring a costumized user experience for customers from different regions.

Paid configuration required

Paid configuration required

Paid configuration required

Multi currency managment Magento fully supports multi-currency management, which allows international merchants to offer their products in different currencies. Merchants can set a base currency, display currencies and allowed currencies for different store views to provide customers with the best possible shopping experience.

Paid configuration required

Paid configuration required

Paid configuration required

Extensions (extra charge)
Integration of third-party extensions Expansion of the shop with additional functions that are not included in the standard scope, e.g. newsletter dispatch, abandoned cart reminder or shipping provider integration.
Headless storefront As an official Vue partner, we support you in implementing and customizing Vue Storefront, a powerful headless frontend solution that provides a fast and customizable user interface for your online store.
Interfaces (extra charge)
ERP interface integration Professional interface for connecting Magento and SAP B1, including automatic synchronization of orders, items and customer data.
Marketplace connection Support for linking products to all compatible marketplaces and unlimited import of orders.
Loyalty program integration Seamlessly integrated into your webshop, the loyalty program automatically rewards customers with points for every purchase, encouraging repeat sales and long-term engagement.
B2B
B2B in Magento Open Source Comprehensive B2B functions already available in the free Magento Open Source Edition, based on an internally developed solution from Fullo.dev.
B2B customer activation The registration of accounts is subject to an approval process that is carried out by the administrator.
B2B in Magento Open Source The ability to set up an enterprise account with multiple users and an account manager who manages the access rights and permissions.
Secure access Access to the B2B website requires registration in order to view the content and/or prices.
Business partner pricing Customizable pricing structures based on your company’s price list: Pricelist, Pricelist Special Price, Tier Discounts, Customer Special Price.
Flexible B2B payment options Restrictions on payment and shipping options, and Payment option via corporate loans (Company Credits).
Implementation of fast B2B ordering options Direct request for quotes, quick ordering using SKU lists, easy reordering and private catalogue for special customer groups.
Flexible B2B payment options Restrictions on payment and shipping options, and Payment option via corporate loans (Company Credits).

Paid extension required

Paid extension required

Paid extension required

Hybrid: B2B and B2C or D2C An innovative e-commerce solution that combines business-to-business (B2B) as well as business-to-consumer (B2C) or direct-to-consumer (D2C) in an integrated user experience. With a single, efficient administration panel. You can manage your entire online business and switch effortlessly between B2B and B2C/D2C functionalities.
Hosting and Management
Web hosting Web hosting included in the price.
Web Hosting Options Web hosting can either be provided by yourself or booked through Fullo.dev in a German data center.

Optional, data center in Germany

Optional, data center in Germany

Optional, data center in Germany

Domain Hosting Domain and domain hosting can either be provided by yourself or booked through Fullo.dev.

Optional

Optional

Optional

SSL Certificate A SSL certificate will be provided for all domains booked through Fullo.dev. It ensures encrypted and secure transmission of sensitive data, protects the privacy of your users and improves the trustworthiness and SEO ranking of your website.
Support
Personal Project Manager Direct contact person for your project.
Post-go-live support Support for customizations, changes and management of the store.

Optionally bookable via support contract

Optionally bookable via support contract

Optionally bookable via support contract

Contact

Introduction video call

Let's connect! Book a free introduction video call to discuss your website goals, ask questions, and explore how we can bring your vision to life. No pressure—just a friendly chat to see if we're the right fit.

Book a call

Write us an email

Fullo Landing 2025

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Location

Our office

FULLO D.O.O.
Bulevar Kralja Aleksandra 452
11000 Beograd

+381 11 438 42 85
+381 63 133 85 65

support@fullo.dev

www.fullo.dev