Case study

Andrejevic Diamonds - A Custom WooCommerce Solution for Serbia’s Premium Jewelry Brand

Client overview

Andrejević Diamonds, operating through Zlatara.net, is Serbia’s leading luxury jewelry retailer with a rich heritage rooted in fine craftsmanship and family tradition. With decades of experience and a loyal customer base, Andrejević has become synonymous with premium engagement rings, custom wedding rings, and high-end Italian designer collections. Their commitment to quality, personalization, and elegance sets them apart in the region’s competitive jewelry market.

Their production processes and product catalog demand a high level of customization and precision, which needed to be reflected online.

After years of testing multiple eCommerce platforms, Andrejević Diamonds found that none could fully meet their needs — until the adoption of WooCommerce, which proved to be the most flexible and adaptable solution for their unique business logic.

Challenge

Prior to this implementation, the client cycled through various eCommerce solutions that failed to support:

Key challenges included:

Highly variable products with dozens of attribute combinations per item
Automated synchronization of inventory data between online and physical stores
Advanced filtering required for customers to search products by gemstone, metal, or material
A robust import system capable of handling thousands of dynamic SKUs
Store-specific availability, critical for in-store pickup options
A luxury-level user experience aligned with the brand’s premium positioning

The absence of these features not only caused operational inefficiencies but also hindered the online customer experience — especially in the high-involvement purchase category like engagement and wedding rings.

Our Solution

We delivered a tailor-made WooCommerce implementation that met the technical, functional, and aesthetic requirements of Andrejević Diamonds, enabling them to deliver a seamless online experience that matches the quality of their physical stores.

Highlights of the Implementation

WooCommerce Platform Customization

Chosen for its flexibility, WooCommerce was customized from the ground up to handle complex product variation structures, supporting attributes like gold type, karat, weight, and clarity.
A user-friendly product configurator was implemented, particularly for engagement rings and wedding bands, enabling customers to personalize their jewelry.

Advanced Import & Inventory Sync

A custom product import system was built to support automated updates of thousands of SKUs with variations, prices, and images.
Enabled synchronization of stock availability per physical store, which powers the “Pick up in store” functionality.

Sophisticated Product Filtering

Developed an advanced, multi-criteria filtering system to help users refine searches by:

Material (e.g. white, yellow, rose gold)
Stone type and clarity
Weight and karat
Occasion (engagement, wedding, gift, etc.)
Brand (including premium Italian designers)

Payment & Checkout Enhancements

Integrated secure card payment gateways to support fast and safe transactions.
Implemented in-store pickup as a checkout option, giving users flexibility and convenience.

UX & Brand-Centric Design

The front-end was meticulously crafted to reflect the elegance and exclusivity of the Andrejević brand — from clean minimalist design, to high-resolution product imagery, to a fully responsive mobile experience.

Category Specialization

Dedicated focus on core categories such as engagement rings, wedding rings, and designer collections, each with its own visual hierarchy, storytelling, and filtering logic.

Results

A powerful and elegant online platform that accurately represents Andrejević Diamonds’ luxury branding and product diversity
Significant improvement in operational efficiency due to automated product imports and store-level stock sync
Improved customer satisfaction and conversion rates thanks to intuitive filtering and product personalization options
Seamless integration between online and offline sales channels, bridging the digital and in-store experience
A scalable foundation that enables future enhancements, including virtual try-ons, loyalty programs, or appointment scheduling