Case study

Crafter.rs - Custom Magento 2 Solution for a Modern Tool & Equipment Retailer

Client overview

Crafter.rs is a specialized Serbian retailer offering a wide range of tools, machines, and industrial equipment for professionals and DIY enthusiasts. Known for its customer-centric approach and strong B2B relationships, Crafter needed an advanced eCommerce platform to support its growing digital operations.

Challenge

Before the migration, Crafter operated on a custom-built eCommerce platform that could no longer meet their evolving needs. The limitations of the old system prevented them from efficiently managing promotions, customer segmentation, loyalty program, and real-time data synchronization.

Key challenges included:

Lack of support for advanced customer groups and dynamic pricing rules
No scalable loyalty or reward system
Inflexible infrastructure, making feature expansion difficult
Limited integration capabilities with internal systems

Our Solution

We implemented a fully customized Magento 2 solution, designed to scale with Crafter’s growth and handle complex business logic, including loyalty features and customer-specific pricing.

Highlights of the Implementation

We delivered a comprehensive Magento 2 solution, tailored specifically for Tehnomanija’s complex needs, ensuring scalability, performance, and user-centric design.

Magento 2 Migration

Replatformed the entire eCommerce system from a legacy custom solution to Magento 2, bringing performance, flexibility, and modularity.

Loyalty Program

Developed a custom loyalty program that rewards users with discount based on purchase activity, which can be redeemed directly through the site.

Customer Group Segmentation

Created multiple customer groups (e.g., retail, wholesale, VIP) with specific discount rules and personalized pricing.
Tailored product visibility and promotional offers per group.

Custom Theme Development

Designed a bespoke Magento 2 theme that aligns with Crafter’s industrial, professional brand and improves the user experience across devices.

Performance Optimization

Improved site speed and responsiveness through frontend optimizations and server-side caching strategies.

Seamless UX & Navigation

Created a simplified and intuitive interface, focusing on clear product categorization and easier access to technical product data.

Integration with Business Systems

Enabled secure data exchange between Magento and Crafter’s internal systems for products, orders, and customer records.

Results

A high-performance, scalable eCommerce store optimized for both B2C and B2B segments.
Efficient loyalty and discount management that drives customer retention.
Increased sales conversion through customer-specific pricing and improved navigation.
A solid foundation for future feature expansion, promotions, and omnichannel strategy.