Conversion rate optimization
Conversion rate optimization (CRO) is the practice of boosting the percentage of visitors on your website who complete a certain action – ideally, a purchase. When it comes to online sales, conversion rate optimization is an incredibly effective method to grow your revenue, improve your profit margin and maximize your return on marketing investment. It allows you to reduce your costs of customer acquisition and earn more per each visitor. Average ecommerce conversion rate hovers just above 2%, so even a small increase can yield huge gains for your business in the long run.
We know that keeping an existing customer is much cheaper than acquiring a new one, which is why we go the extra mile to help you convert your existing visitors into paying clients.
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The process
Examining the playground
Tools such as Google Analytics help us understand where your site traffic’s coming from, who comes to visit it and how these people interact with your content. Mapping out these habits is a crucial step.
Deploying your CRO strategy
We combine different techniques and content formats to improve your website’s attractiveness and interactivity. Building a robust conversion funnel requires diverse actions, patience and deep insight.
Extensive testing
Testing is the only way you’ll be able to see the true potential for change in your busineess results. CRO has a constant experimental nature to it and it’s about mixing the right ingredients at the right time.
Multifactor verification
After we’ve implemented your conversion rate optimization steps, we run validation efforts to learn which factors contributed to your conversion. This allows us to see which actions to focus on next.
Useful links
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