Branding
Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Branding stages:
Getting to know
The beginning of any productive relationship is predicated on people getting to know each other. To start our journey together, we need to make sure that we perfectly understand your vision, mission and requirements.
Market research
Helping us understand your customers is essential for the success of your entire project. Together, we will define your primary persona and do everything from their point of view in order to best meet their needs.
Understanding your environment
We take the time to analyse where you are in the world and where you want to be. We’ll examine your competition and define your secret ingredient – your core advantage which makes your organization different.
Setting brand vision and statement
A long-term brand vision is paramount for building a successful branding strategy. After we’ve defined the full ambition behind your website, we’ll work on channelling this into a powerful visual statement for your enterprise.
Brand story and messaging
People relate to brands because they associate them with feelings, moments and memories. It is our job to ensure that your brand’s story and its messages connect with your clients in a meaningful way.
Logo creation and optional tagline
Beautifully designed logos and memorable taglines serve to instantly evoke a sense of familiarity and confidence associated with your brand. We go the extra mile to make your logo stand out in any crowd.
Brand devices design
Once we’ve familiarized ourselves with all of your branding needs and created the core design elements, we focus our efforts to produce impressive brand devices which will complement your logo with style and class.
Testing the design in the real world
The best way to validate the beauty of your website’s design is to showcase it to the relevant audience. We create a closed group based on your persona and gather honest feedback to help us polish the final product.
Compiling your Visual Guidelines
Having all of your visual elements and brand building blocks in one place serves to make your life easier and ensures you’ll always be able to visually communicate in the most effective manner on every platform.
Delivery and implementation
As soon as your website is complete, we launch it onto the web and then constantly nurture it with utmost care to help it thrive throughout the decades.