Conversion rate
optimization

Conversion rate optimization (CRO) is the practice of boosting the percentage of visitors on your website who complete a certain action – ideally, a purchase. When it comes to online sales, conversion rate optimization is an incredibly effective method to grow your revenue, improve your profit margin and maximize your return on marketing investment. It allows you to reduce your costs of customer acquisition and earn more per each visitor. Average ecommerce conversion rate hovers just above 2%, so even a small increase can yield huge gains for your business in the long run.

We know that keeping an existing customer is much cheaper than acquiring a new one, which is why we go the extra mile to help you convert your existing visitors into paying clients.

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The process

Examining the playground

Tools such as Google Analytics help us understand where your site traffic’s coming from, who comes to visit it and how these people interact with your content. Mapping out these habits is a crucial step.

Deploying your CRO strategy

We combine different techniques and content formats to improve your website’s attractiveness and interactivity. Building a robust conversion funnel requires diverse actions, patience and deep insight.

Extensive testing

Testing is the only way you’ll be able to see the true potential for change in your busineess results. CRO has a constant experimental nature to it and it’s about mixing the right ingredients at the right time.

Multifactor verification

After we’ve implemented your conversion rate optimization steps, we run validation efforts to learn which factors contributed to your conversion. This allows us to see which actions to focus on next.

Useful links

  • Building a winning brand from the ground up

    Everybody loves a winner. People almost automatically admire everything that comes with being a successful brand: monetary splendor, grand vision and ambitions, cutting-edge market performance and status. However, almost nobody knows how hard it was for that brand to get where it is – to build its reputation, reach its customers and deliver its promised premium value in a manner that continuously keeps people coming back for more. We believe Fullo’s greatest value as any company’s partner lies in our willingness to go the extra mile and help a business grow early on, when such support directly influences a...

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  • The magnificent Magento

    Magento is one of the 3 leading eCommerce platforms in the world right now, and there’s a host of factors which have contributed to its success. It represents a truly powerful way to get your online business on the fast track to generating revenue and delivering an outstanding customer experience. Of course, Magento isn’t the only option on the market, so how can a business owner who wants to go digital make sure they choose the best eCommerce solution for their needs? If you’re looking for a website that is incredibly secure, robust and scalable, easy to use on...

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  • How to maximize your e-commerce revenue using conversion rate optimization (CRO)

    So, you’ve built a beautiful website with the purpose of selling your product or service in the online space. The website goes live, traffic comes pouring in and you’re sitting back, watching the number of visitors rise on your Google Analytics dashboard. A few weeks later, you check your sales results and promptly get confused – how come I had a thousand visitors and got only 20 sales? What did I do wrong? The short answer is – nothing. Why? Because the actual average conversion rate, meaning the number of visitors who actually buy something after visiting a website,...

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Send us a message

If you’d like to know more on how we create superb Magento shops, just reach out. We’d love to learn what your enterprise is all about and how we can help you grow it further.

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  • FULLO D.O.O.
  • Stanislava Sremčevića 19
  • 11000 Beograd