E-commerce development
An online store built around your business and budget.
We recommend the platform that fits your catalog and processes: WooCommerce for a fast start, a custom store (Astro + Payload) for brands where design and speed are decisive, Magento 2 for large catalogs, headless for multiple sales channels. We connect your ERP, banks, courier services and loyalty system.
- Startfrom €4,000
- Customfrom €4,000
- Magento 2from €12,000
- Headlessfrom €35,000
Build prices exclude VAT. Hosting, maintenance and licenses are shown separately.
- Tehnomanija and APS: Magento 2 catalogs with tens of thousands of products
- All banks, online consumer credit and courier services
- You own the site and the custom code
- Hosting and maintenance by the same team
Packages and pricing
Three levels of business. One recommendation for you.
The package sets the scope of work, and we recommend the platform after the analysis. For each package you see the build price, the timeline and the monthly cost after launch.
Start
For companies starting to sell online
WooCommerce or custom (Astro + Payload)
from €4,000
build, one-off, excluding VAT
- Typical range
- €4,000–8,000
- Timeline
- 4–6 weeks
- Hosting and maintenance
- from €120 per month
- Design tailored to the brand
- Card payments through the bank
- Courier service
- Basic SEO setup and analytics
- Admin panel training
- No platform license with the custom option
Growth
For larger catalogsFor established online sales and a large catalog
Magento 2 + Hyvä
from €12,000
build, one-off, excluding VAT
- Typical range
- €12,000–25,000
- Timeline
- 10–16 weeks
- Hosting and maintenance
- from €350 per month
- Custom UX and UI design
- Hyvä frontend for fast loading on mobile
- Advanced search and filters
- Banks, installments and courier services
- SEO setup and analytics
- Architecture ready for ERP integration
Enterprise
For large systems and multiple sales channels
Headless: Magento 2 or a custom backend
from €35,000
build, in phases, excluding VAT
- Discovery phase
- from €3,000
- Timeline
- 5–9 months
- Maintenance
- SLA by agreement
- Technical specification and phase plan
- Separate frontend and backend
- Automation from order to delivery
- ERP, loyalty and B2B on one platform
- Mobile app or PWA, if needed
Platform, theme and extension licenses are charged separately and listed in the proposal. The discovery phase counts toward the project price if we continue working together.
Custom store · Astro + Payload
No licenses, no plugins. The code is yours.
For brands where design and speed matter more than a hundred extensions, we build the store from scratch: an Astro frontend that loads instantly and a Payload admin with fields tailored to your catalog. We connect the bank, courier and ERP directly, through the API.
What you get
- 01
Astro frontend
Pages are rendered in advance and load instantly, even on a weak connection. Google measures this through Core Web Vitals and uses it in ranking.
- 02
Payload admin
Products, collections, campaigns and content in one place, with fields that follow your catalog and without the ones you do not need.
- 03
Integrations through the API
Card payments, installments, courier and ERP connected directly, without intermediary plugins that break with every update.
- 04
Ownership
The code, the data and the hosting are yours. No licenses and no lock-in; any team can take over maintenance, including us if you wish.
Custom is the right choice when
- You sell a brand, not just products: design and campaigns are part of the sale
- A catalog of any size, without complex B2B rules and price lists
- You want speed on mobile without optimizing someone else’s plugins
- You do not want monthly licenses or dependence on a theme and extensions
- You want the site, the code and the data to be yours, on hosting you choose
Another platform is the better choice when
- You need fifty ready-made extensions from a marketplace tomorrow WooCommerce
- You have complex price lists, customer groups and promotions that Magento has out of the box Magento 2
- You sell through several channels with a B2B portal headless
Running on this stack
zlatara.netJewelry, diamonds and watches; campaigns and collections the marketing team changes on its own
Lighthouse mobile: 98, LCP 2.2 s (Oct 2026)
zlatnarezerva.comInvestment gold: offer and inquiry
- Build
- €4,000–8,000 (Start package)
- Timeline
- 5–8 weeks
- Hosting and maintenance
- from €120 per month (Start package)
Prices exclude VAT. Astro and Payload are open source: there is no platform license, you pay for the build and hosting. The final price is set in a proposal after the analysis.
Platforms
We choose the platform to fit the business, not the other way around.
We do not sell a platform of our own. In the proposal we explain why we recommend one of four options and what maintenance costs after launch.
| WooCommerce | Custom (Astro + Payload) | Magento 2 + Hyvä | Headless and custom | |
|---|---|---|---|---|
| Best for | Small and mid-size catalogs, content and SEO | Brands where design, speed and owning the code are decisive | Large catalogs, complex pricing, ERP | Multiple channels, B2C and B2B, full automation |
| Typical catalog | up to 5,000 products | No limit on the number; simple pricing and promotion rules | 10,000 to 100,000+ | No limit, multiple stores |
| Integrations | Bank, courier, basic ERP | Bank, courier and ERP directly through the API, no plugins | Deep connections to the ERP and business software | Any system, through our own API layer |
| Build time | 4–6 weeks | 5–8 weeks | 10–16 weeks | 5–9 months |
| Build from | €4,000 | €4,000–8,000 (Start package) | €12,000 | €35,000 |
WooCommerce
- Best for
- Small and mid-size catalogs, content and SEO
- Typical catalog
- up to 5,000 products
- Integrations
- Bank, courier, basic ERP
- Build time
- 4–6 weeks
- Build from
- €4,000
Custom (Astro + Payload)
- Best for
- Brands where design, speed and owning the code are decisive
- Typical catalog
- No limit on the number; simple pricing and promotion rules
- Integrations
- Bank, courier and ERP directly through the API, no plugins
- Build time
- 5–8 weeks
- Build from
- €4,000–8,000 (Start package)
Magento 2 + Hyvä
- Best for
- Large catalogs, complex pricing, ERP
- Typical catalog
- 10,000 to 100,000+
- Integrations
- Deep connections to the ERP and business software
- Build time
- 10–16 weeks
- Build from
- €12,000
Headless and custom
- Best for
- Multiple channels, B2C and B2B, full automation
- Typical catalog
- No limit, multiple stores
- Integrations
- Any system, through our own API layer
- Build time
- 5–9 months
- Build from
- €35,000
Prices exclude VAT. Licenses, hosting and maintenance are shown separately. The final price is set in a proposal after the analysis.
Estimate your priceAdd-on modules
Every add-on has a price up front.
You see what raises the project price and choose what you need. Amounts are one-off, excluding VAT.
ERP or business software
from €2,500
Products, prices, stock and orders connected to the system you work in.
Installment payments
from €1,000
Online consumer credit and installment payments through banks.
SEO migration
from €1,500
URL mapping, 301 redirects and monitoring after the switch.
Data migration
from €1,000
Products, customers and orders from your current platform.
AI search
from €2,000
Search by meaning, with typo correction and filters from the sentence.
AI chat assistant
from €2,500
Answers about products and orders from the store’s data.
Supplier catalog mapping
on request
Supplier feeds and price lists mapped to your categories and attributes.
Product descriptions and SEO copy
on request
Descriptions from attributes and photos, in the brand voice, in the language of each store.
Loyalty program
from €4,000
Points, customer tiers and offers, online and in-store.
B2B module
from €5,000
Customer-specific price lists, discounts, credit limits, quick order.
Marketplaces and delivery
from €1,500
Connecting to platforms such as Wolt.
- Estimate your price →
No hidden costs
What the price includes and what is charged separately.
Included in the build price
- Business analysis and specification
- UX and UI design
- Development and testing
- Card payments and a courier service
- Basic SEO setup and analytics
- Launch and team training
Charged separately
- Platform, theme and extension licenses (listed in the proposal)
- Hosting and maintenance, monthly
- ERP and other integrations
- Data migration and SEO migration
- Content: product photos and descriptions
Work
Stores we build and maintain.
- Magento 2
- Built from scratch
- Development and maintenance
Tehnomanija
The online store of an electronics retail chain, built on Magento 2 around the company’s processes.
Thousands of daily visitors
Case study →
- Premium segment
- Multi-brand catalog
Watch
A multi-brand store for watches, jewelry and eyewear.
Case study →- Jewelry and diamonds
- Campaigns and collections
Zlatara Andrejević
Jewelry, diamonds and watches from several brands, with campaigns and collections on the site.
Lighthouse mobile: 98, LCP 2.2 s (Oct 2026)
Visit site ↗
AI in development
We build with AI. Solutions are faster and timelines shorter.
We use AI tools at every stage of the build, from analysis to optimization. That is why the code is written faster, goes through more checks and reaches production optimized.
- 01
Analysis
AIReview of the existing code, catalog and processes before the proposal.
- 02
Architecture
AIComparison of solution options and technical documentation.
- 03
Development
AIThe groundwork for modules, integrations and migration scripts.
- 04
Code review
AIPerformance, security and platform standards on every change.
- 05
Testing
AIAutomated tests for the cart, payment, order and ERP.
- 06
Optimization
AIDatabase queries, caching and page loading, measured before and after.
AI does not replace the team: a developer reviews and approves every change. The code is yours.
Shorter build times
AI takes over repetitive work. The team spends its time on your business logic and integrations.
An optimized, fast site
Optimization is part of every release, not a separate phase at the end of the project.
Reliable releases
Key purchase flows are tested automatically before every release to production.
How we work
Four steps to launch.
Payment is in phases and tied to deliverables, not to elapsed time.
- 01 · 30–45 min
Conversation
Your business, catalog, the systems you use and your goals.
- 02 · proposal
Recommendation and proposal
Platform, integrations, scope, timeline and price per phase.
- 03 · design and development
Build in phases
A test environment where you follow the progress after each phase.
- 04 · launch
Launch and support
Migration, SEO redirects, hosting and maintenance.
FAQ
Questions about price and working together.
Didn’t find your answer? Call +381 63 1338 565.
What does the price depend on?
On the number of products and attributes, the integrations you need, special functionality, the scope of design and the migration from your current platform.
How do you use AI in development?
We use AI tools in analysis, development, code review, testing and optimization. A developer reviews and approves every change, so speed does not come at the expense of quality.
Is the calculator estimate final?
No. The estimate is indicative and excludes VAT. You get the final price in a proposal after the call and specification.
What do I pay after launch?
Hosting and maintenance, monthly: from €120 in the Start package and from €350 in the Growth package; for Enterprise an SLA by agreement. Platform, theme and extension licenses are listed in the proposal.
Who owns the site and the code?
You own the site and the custom code.
How is payment handled?
Payment is in phases and tied to deliverables, not to elapsed time.
Will I lose my Google rankings if I change platforms?
SEO migration is part of the switch: URL mapping, 301 redirects and monitoring after the switch.