Software company · Belgrade
An online store connected to your entire business.
We build online stores on Magento 2 and WooCommerce, custom stores on the Astro + Payload stack and headless solutions for multiple sales channels. We connect them to your ERP, banks, courier services and loyalty system. We recommend the platform based on your catalog, processes and budget.
- 90,000+
- items in the largest Magento 2 catalog we run
- All banks
- and courier services in Serbia, plus online consumer credit
- One team
- for development, hosting and maintenance after launch
Frontend · sales channels
- Web store
- Mobile app
- AI chat
- B2B portal
Commerce core
Magento 2 · WooCommerce · Astro + Payload · headless
- Order
- Payment
- ERP
- Courier
- Customer notified
Integrations
- ERP and business software
- Banks and cards
- Online consumer credit
- Courier services
- Loyalty
- Marketplaces and delivery
Companies that trusted us with their online sales
All work →Solutions
Different stores, different solutions.
An electronics chain with tens of thousands of products, a jewelry brand and a distributor with B2B customers do not share the same processes. So we analyze the business first, then recommend the platform and architecture.
- 01
Large catalogs and retail chains
Tens of thousands of products, several warehouses and locations, prices and stock from the ERP.
PreporukaMagento 2 + Hyvä or headlessExample: Tehnomanija - 02
Premium and lifestyle brands
Watches, jewelry, fashion. Design that carries the brand’s value, and campaigns your marketing team can change on its own.
PreporukaCustom store (Astro + Payload) or Magento 2Example: Watch, Zlatara Andrejević - 03
B2B and distribution
Customer-specific price lists, discounts, credit limits, quick order by SKU and order history.
PreporukaMagento 2 B2B or a custom portalConnected to the ERP - 04
Starting to sell online
A fast launch with card payments, a courier service and basic SEO setup.
PreporukaWooCommerce or custom (Astro + Payload)Launch in 4–6 weeks
Platforms
We choose the platform to fit the business, not the other way around.
We do not sell a platform of our own. In the proposal we explain why we recommend one of four options and what maintenance costs after launch.
| WooCommerce | Custom (Astro + Payload) | Magento 2 + Hyvä | Headless and custom | |
|---|---|---|---|---|
| Best for | Small and mid-size catalogs, content and SEO | Brands where design, speed and owning the code are decisive | Large catalogs, complex pricing, ERP | Multiple channels, B2C and B2B, full automation |
| Typical catalog | up to 5,000 products | No limit on the number; simple pricing and promotion rules | 10,000 to 100,000+ | No limit, multiple stores |
| Integrations | Bank, courier, basic ERP | Bank, courier and ERP directly through the API, no plugins | Deep connections to the ERP and business software | Any system, through our own API layer |
| Build time | 4–6 weeks | 5–8 weeks | 10–16 weeks | 5–9 months |
| Build from | €4,000 | €4,000–8,000 (Start package) | €12,000 | €35,000 |
WooCommerce
- Best for
- Small and mid-size catalogs, content and SEO
- Typical catalog
- up to 5,000 products
- Integrations
- Bank, courier, basic ERP
- Build time
- 4–6 weeks
- Build from
- €4,000
Custom (Astro + Payload)
- Best for
- Brands where design, speed and owning the code are decisive
- Typical catalog
- No limit on the number; simple pricing and promotion rules
- Integrations
- Bank, courier and ERP directly through the API, no plugins
- Build time
- 5–8 weeks
- Build from
- €4,000–8,000 (Start package)
Magento 2 + Hyvä
- Best for
- Large catalogs, complex pricing, ERP
- Typical catalog
- 10,000 to 100,000+
- Integrations
- Deep connections to the ERP and business software
- Build time
- 10–16 weeks
- Build from
- €12,000
Headless and custom
- Best for
- Multiple channels, B2C and B2B, full automation
- Typical catalog
- No limit, multiple stores
- Integrations
- Any system, through our own API layer
- Build time
- 5–9 months
- Build from
- €35,000
Prices exclude VAT. Licenses, hosting and maintenance are shown separately. The final price is set in a proposal after the analysis.
Estimate your priceAI in development
We build with AI. Solutions are faster and timelines shorter.
We use AI tools at every stage of the build, from analysis to optimization. That is why the code is written faster, goes through more checks and reaches production optimized.
- 01
Analysis
AIReview of the existing code, catalog and processes before the proposal.
- 02
Architecture
AIComparison of solution options and technical documentation.
- 03
Development
AIThe groundwork for modules, integrations and migration scripts.
- 04
Code review
AIPerformance, security and platform standards on every change.
- 05
Testing
AIAutomated tests for the cart, payment, order and ERP.
- 06
Optimization
AIDatabase queries, caching and page loading, measured before and after.
AI does not replace the team: a developer reviews and approves every change. The code is yours.
Shorter build times
AI takes over repetitive work. The team spends its time on your business logic and integrations.
An optimized, fast site
Optimization is part of every release, not a separate phase at the end of the project.
Reliable releases
Key purchase flows are tested automatically before every release to production.
Headless and custom
Front and back separated. Processes automated.
For companies that sell through several channels we build a headless architecture. The commerce core, the ERP and other systems run in the background, while the web store, mobile app and B2B portal use the same data through an API.
One order, no manual retyping
- 01
Order
On the web, in the app or in the B2B portal
- 02
Payment
Card, installments or online credit
- 03
ERP
Stock reservation and a document in the business software
- 04
Courier
Shipping order and tracking number
- 05
Customer
Email and SMS with the delivery status
- 06
Loyalty
Points and a personalized offer for the next purchase
ERP and business software
Products, prices, stock and customers synchronized with the system you already work in.
Loyalty system
Points, customer tiers and offers, connected to online and in-store purchases.
Multiple stores and markets
Several languages, currencies and domains from one system.
B2B and B2C on one platform
Different price lists, discounts and payment terms per customer.
Fast during campaigns too
The frontend does not slow down while the backend processes a large number of orders.
When does headless make sense, and when is Magento 2 or a custom store the better choice?
Headless and custom solutions →
Try it · live search over the Zlatara Andrejević catalog (sample, products in Serbian)
Understood from the query
- Category: chains and necklaces
- Material: gold
- Price: under €300 (RSD 35,100)
- Occasion: gift
Detelina Le bebeRSD 25,000
Ogrlica Le bebe srceRSD 25,000
Zvezda ogrlica Le bebeRSD 25,000
Search by meaning · typo correction · filters from the sentence · works on Magento 2 and WooCommerce catalogs
AI in the store
AI where the result can be measured.
We do not sell an AI strategy. We build three things with a measurable effect into the store: search that understands the shopper, a supplier catalog mapped without manual entry and descriptions generated from attributes. Try the first one right here.
AI search
Shoppers type the way they talk, and the search understands the category, material, price and occasion from the sentence. It corrects typos and handles synonyms on its own.
Supplier catalog mapping
Supplier price lists and feeds come in a hundred formats. AI maps them to your categories and attributes, so new stock goes online the same day, not a week later.
Product descriptions and SEO copy
Descriptions written from attributes and photos, in your brand voice and in the language of each store. The team reviews and publishes instead of writing from scratch.
For an existing store
AI search in your store in two weeks. €2,000, fixed.
Works on a Magento 2 or WooCommerce store that we did not build. We do not change the platform or the design: we connect the search to your catalog, set up synonyms and filters and measure the result for 30 days.
- No change of platform or design
- Installed without interrupting sales
- Report after 30 days: queries, clicks and purchases from search
Price excludes VAT, for a standard Magento 2 or WooCommerce catalog. For a non-standard catalog we confirm the price after a short review.
Work
Stores we build and maintain.
- Magento 2
- Built from scratch
- Development and maintenance
Tehnomanija
The online store of an electronics retail chain, built on Magento 2 around the company’s processes.
Thousands of daily visitors
Case study →
- Premium segment
- Multi-brand catalog
Watch
A multi-brand store for watches, jewelry and eyewear.
Case study →
- Jewelry and diamonds
- Campaigns and collections
Zlatara Andrejević
Jewelry, diamonds and watches from several brands, with campaigns and collections on the site.
Lighthouse mobile: 98, LCP 2.2 s (Oct 2026)
Visit site ↗
How we work
From the first call to maintenance.
- 01
Intro call
Your business, catalog, systems and goals. 30–45 minutes, no obligation.
- 02
Analysis and proposal
Platform and integration recommendation, a proposal with scope, timeline and price per phase.
- 03
Design
UX and UI of the key pages, shaped by the brand and its customers.
- 04
Development and integrations
Development in phases, with a test environment where you follow the progress.
- 05
Launch and support
Data migration, SEO redirects, launch, hosting and maintenance.
How much does your online store cost?
Answer three questions and get an indicative price, a recommended platform and a timeline.
Contact
Tell us what you sell and how you work.
After the call you get a platform recommendation and a proposal with scope, timeline and price per phase.
- 01We get back to you within one business day to set up a call
- 02A 30–45 minute conversation: phone, online or in person
- 03Platform recommendation and proposal
- Telefon
- +381 63 1338 565
- support@fullo.dev