Case study
Watch
A multi-brand store for watches and jewelry from renowned brands, with shops in Belgrade and online sales.
- Platform
- WooCommerce (custom)
- Integrations
- M&I business software, cards (Banca Intesa), Dexpress
- Country
- Serbia

Challenge
Before Fullo, Watch sold on a custom solution by NBSoft. A catalog of 10,000 products from about 50 brands, stock by store and constantly changing promotions had to be connected to the M&I business software the company works in.
What we did
- We built a custom WooCommerce store: a multi-brand catalog of watches, jewelry, eyewear and accessories, with brand pages, an outlet and gifts.
- We connected the store to the M&I business software: products, prices, stock, promotions and discounts reach the site automatically.
- Product import and stock by store work without manual entry.
Integrations
- M&I business software: products, prices, stock, promotions and discounts.
- Card payments through Banca Intesa.
- Delivery by the Dexpress courier service, including parcel lockers.
- Stock by store and automatic product import.
Result
A store in which a catalog of 10,000 products (about 6,000 in stock), prices, promotions and discounts are run from the business software, without manual entry on the site.
- 10,000products on the site
- 6,000products in stock, approximately
- 50brands, approximately
Technologies
- WooCommerce
- M&I business software
- Payment cards (Banca Intesa)
- Dexpress
- Product import
- Stock by store
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