Zlatara Andrejević

After trying several platforms, none fit Zlatara’s catalog: items with dozens of attribute combinations, stock that has to match between online and physical stores, in-store pickup, import of a large number of constantly changing items and filters by stone, metal and material, with a look that matches a premium brand.

• We adapted WooCommerce for products with many variations: type of gold, karat, weight and clarity.
• We built a configurator for engagement rings and wedding bands, so customers can set up their own piece.
• We built filters by material (white, yellow and rose gold), type and clarity of stone, weight and carat, occasion and brand.
• We designed a look that follows the brand, with large photos and made for mobile; engagement rings, wedding bands and designer collections have their own pages and filters.

• Product import that updates items, variations, prices and images on its own.
• Stock by physical store, which powers “Pick up in store”.
• Payment by card.

An online store that shows the whole catalog with its variations, connects online sales with the shops through stock and in-store pickup, and needs no manual entry of items.